Download The Cultural Dimension of Global Business
Download The Cultural Dimension of Global Business

The Cultural Dimension of Global Business. Gary P. Ferraro

The Cultural Dimension of Global Business
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Author: Gary P. Ferraro
Number of Pages: 304 pages
Published Date: 30 Jul 2012
Publisher: Taylor & Francis Inc
Publication Country: United States
Language: English
ISBN: 9780205835591
File Name: The.Cultural.Dimension.of.Global.Business.pdf
Download Link: The Cultural Dimension of Global Business
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena * Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing * Identify strategies for coping with culture shock

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